Guru
In the revolving door of product offerings that is provided by the local organic grocery, Guru had an unfortunately short lived stay. This quickly was becoming my go-to hangover cure, a little shot of energy without all of the artificial sweeteners that end up making you feel worse than what you started. It was also reasonably priced comparably to some of the organic beverages, 2.99. My preference was the Tangerine Juicy.
Expert Analysis
At first I wasn't completely sold on the identity, it seemed a little too much like a California surf brand with the font selection and the symbol. Once I picked up the can and started reading, I immediately liked the attitude. A bit of a fuck-you to the greater corporate structure. The ingredient listing is easily understandable and relevant, I was familiar with everything on the label. They do have a very well put together web site that is easily navigatable. I find myself judging brands more and more on their consumer web site, if these sites answer the questions that I have without making me sift through marketing nonsense I feel that they actually care about the consumer and have a general interest in their well-being. There are user reviews on the front page with well done photography, a nice little flash interactive product description, a blog and links to the product in the news. The website has a strong sense of style and an understanding of the targeted consumer. One feature of the site I particularly enjoyed is that the full ingredients are clearly and obviously listed. The ingredients are even linked so you can find out a little more about what they actually do.
The featured reviews are by designers, DJs and tantric sex experts from New York. There's no talk of conquering mountains or winning a marathon, the focus is on why people actually buy energy drinks, which is for hangovers, staying awake at work and sex. A nice dose of reality, a terribly likable brand, good story, and a high quality product. I'll try the other flavors if I see them, and I may put in a request to have it placed back on the shelves at the local grocery.
June 17, 2008
Guru Energy Drink
Eding Post
This is something that caught my eye on a trip last year to Tokyo. Nothing complex, just t-shirts and bags in the shape of fast food
- First, I thought it was a regular hamburger, but wehn I looked thoroughly, I realized that I was wrong.
- A piece of T-shirt has appeared from what was thought to be a hamburger.
- When something that we consider ordinary changes into a peculiar subject, our mundane life might look extraordinary.
Maybe a t-shirt that is shaped like a hamburger won't make your life look extraordinary, but it's a nice outside look at fast-food culture.
Yam Cart
I like to think this is an example of doing everything right. I took this in a fairly residential neighborhood outside of Tokyo at around 6 PM. People were getting off of work and on their way home to likely prepare a meal or pick something up for their families. Along comes this gentleman driving a truck with a wood fired oven in the back.
Tsukiji Market
One of the most impressive markets I've ever seen. Tsukiji gets rolling every morning around 6 AM. This is where virtually all of the fish that is served in Tokyo comes. The sites and sounds are incredible, auctioning of fish, motorized carts buzzing around carrying shipments from the vendors to shipping.
Egg Soldiers
I like to think this is an example of doing everything right. I took this in a fairly residential neighborhood outside of Tokyo at
World Dinner Maps
I like to think this is an example of doing everything right. I took this in a fairly residential neighborhood outside of Tokyo at
